NPR piece on new VW Fast commercials

[rocco16 at sbcglobal.net (LEF)]

The media critic (remember, that's his JOB) says, "Let me say upfront that, while as individuals I'm certain they are lovely people, men under the age of 25 comprise my least favorite advertising demographic. Marketing directed at this cohort tends to exhibit: an adversarial stance toward women; a thoughtless disregard for societal harmony; supremely awful taste in food and clothing; and general boneheadedness."

  Well, duh, sounds like marketing has pretty much nailed that one!!  :)

Reminds me of the huge flack GM caught with their "young-boy's-fantasy-Corvette" commercial.
What brainless twits some people are; thinking commercials will be construed as commands from heaven to act irresponsibly.
  If that were true, you'd have to ban all broadcasts of motorsports.

Larry
sandiego16v
  ----- Original Message ----- 
  From: C Boyko 
  To: Lars Bruchmann 
  Cc: scirocco-l@scirocco.org 
  Sent: Sunday, March 19, 2006 4:57 AM
  Subject: Re: NPR piece on new VW Fast commercials


  On 12:38:23 am 03/19/06 Lars Bruchmann <pilotlars@yahoo.com> wrote:
  > i've never liked seth... he probably did laugh at the
  > herman cartoon where they man and woman are in the
  > car, the man says: "the new muffler sure makes the car
  > quiet."  the next cartoon shows the passenger seat,
  > the woman has the muffler in her mouth.
  >
  > --- David Utley <fahrvergnugen@cox.net> wrote:
  >
  > >  It would be illustrative to know his age, and how
  > >  much of a background
  > >  in cars he has...  Until you read the article, then
  > >  you know straight
  > >  away the answers to both questions...
  > >
  > >  David
  > >
  > >  Craig Steiner wrote:
  > > >  What a prude!
  > > >
  > > >
  > >
  > http://www.npr.org/templates/story/story.php?storyId=5251684
  > > >
  > > >  Craig
  > > >
  Well, he's entitled to his opinion, the target market is, as he says,
  pretty testosterone driven, you have to admit. When you envision the driver
  of one, what do you see? Would you be surpised to see my 80 year old mom
  drivng one? At this stage of life, the GF is usulaly the one putting the
  brakes on the need to buy a fast car (she wants a house likely)
  I really doubt this guy's opinion counts for a whole lot in the sales of
  the car, or the use of the ad.

  So what VW commercials are your favorites? I like the Golf dropping from
  the apple tree, (they seem to like dropping Golfs, maybe they're good for
  jumping?), and I DO like the "Pink Moon" cabby ad. As the "target market"
  (40 something female) for the New Beetle, I have to say I liked a lot of
  those ads, like the "Reverse engineered from spacecraft" one. And of
  course, the classic "reading of the will" one, featurring a black air
  cooled beetle. 
  Anyway, that's it from here. I'm not finding the new stuff (that I could
  afford) inspiring enough to change right now, I was telling Dennis that I'd
  likely jus replace my 230 000 km seven year old daily with the same thing
  at some point (even the colour and interior and engine), but with zero
  miles and a warrantee. Maybe that means I'm driving the right car.
  Cathy


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